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Sergeant Major Says

Gear Up. Survive.

Patriotic apparel for everyone - men and women - made for everyday wear. Stand for what you love, comfortably.

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Curated picks

Fafo 4811 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

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Glf - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat

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Bullet Rich - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

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Fafo 4811 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Glf - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat

Bullet Rich - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

G Life - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

We the Brave - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Ptsd August 2025 - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM

D O G August 2025 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Grunt Life August 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Grunt Life 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Bad Boy 4030 - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Got That Dog in Me - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt

Got That Dog in Me - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt

Got That Dog in Me - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie

Got That Dog in Me - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie

Got That Dog in Me - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt

Fafo 4811 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Glf - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat

Bullet Rich - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

G Life - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

We the Brave - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Ptsd August 2025 - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM

D O G August 2025 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Grunt Life August 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Grunt Life 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Bad Boy 4030 - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Got That Dog in Me - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt

Got That Dog in Me - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt

Got That Dog in Me - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie

Got That Dog in Me - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie

Got That Dog in Me - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt

Fafo 4811 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Glf - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat

Bullet Rich - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

G Life - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

We the Brave - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Ptsd August 2025 - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM

D O G August 2025 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Grunt Life August 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Grunt Life 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Bad Boy 4030 - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Got That Dog in Me - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt

Got That Dog in Me - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt

Got That Dog in Me - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie

Got That Dog in Me - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie

Got That Dog in Me - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt

Fafo 4811 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Glf - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat - Unstructured Terry Cloth Bucket Hat

Bullet Rich - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

G Life - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

We the Brave - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Ptsd August 2025 - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM - Dad Hat | Yupoong 6245CM

D O G August 2025 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248 - Vintage Cap | Otto Cap 18-1248

Grunt Life August 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Grunt Life 2025 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606 - Trucker Hat | Yupoong 6606

Bad Boy 4030 - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC - Beanie | Yupoong 1501KC

Got That Dog in Me - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt - Next Level 3600 | Premium Ring-Spun Cotton T-Shirt

Got That Dog in Me - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt - Bella Canvas 3001 | Classic Unisex Jersey T-Shirt

Got That Dog in Me - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie - Unisex Classic Pullover Hoodie

Got That Dog in Me - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie - Unisex Premium Pullover Hoodie

Got That Dog in Me - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt - Unisex Classic Crewneck Sweatshirt

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